Seher Nuts
Identity, packaging and outdoor advertising that turned Mersin-based nut and dried fruit trader Seher Nuts into a consumer-ready brand.
- Client
- Seher Nuts
- Sector
- Food & foreign trade
- Project scope
- Brand & Identity
Starting point
Seher Nuts is a Mersin-based food and trading company specialising in the import and export of nuts and dried fruit, with a strong trading infrastructure built on a global distribution network and bonded warehouse operations.
The company's trading infrastructure and product range were strong. What was missing was a brand story that could take it beyond commodity trading.
Approach
Our brief was to build the story that would make Seher Nuts a modern, consumer-ready brand. We designed a warm, energetic logotype in green and orange and carried the identity across roasted almond and pistachio packaging, shipping boxes, containers and corporate materials. For the launch we created an outdoor ad with the line "Toprağın Kalbinden Çıtır Çıtır" (Crunchy, from the heart of the soil).
Result
With its brand identity, packaging design and communication language, Seher Nuts now has a brand presence that can compete both on the shelf and in the field in today's global food market.