Say Garden
End-to-end rebranding for Say Garden, makers of rattan garden furniture since 1997: a new identity, product catalogue, social media language and corporate website.
- Client
- Say Garden
- Sector
- Outdoor furniture
- Year
- 2026
- Project scope
- Brand & IdentityWebsites
- Visit website
- saygarden.com.tr
Starting point
Say Garden is an established Turkish outdoor furniture brand specialising in premium rattan. The story began in Istanbul in 1997 with bamboo garden furniture and continues today with a factory in Cirebon, Indonesia, production in Mersin and stores in Mersin and Istanbul.
With its heritage, craftsmanship and strong production network, the brand had a solid foundation. Its existing identity, however, no longer reflected the quality of its products.
Approach
We took on the entire rebranding process. With a colour system built on dark brown (#22100E) and terracotta (#A95227), we designed a new emblem derived from the letter S and drawn on a geometric grid. We applied the identity to every touchpoint, from business cards, letterhead, envelopes and notebooks to name badges, polo shirts and promotional items.
We then produced a clean catalogue that puts the product first, for showrooms, international trade fairs and hotel, restaurant and contract clients, along with social media templates for special days and campaigns. The same language carried over to the website, which brings together the collections, the brand story and the stores.
Result
A consistent brand system that tells a story of timeless craftsmanship with modern confidence. From the catalogue to social media and the website at saygarden.com.tr, every touchpoint speaks with the same identity.